The Andersen article does an excellent job of showing how published authors have used Twitter to write their stories. I have not really thought about this in the past, but this is a great way to publish your views for a lot of people to see. It is free and it will allow people who do not have a subscription to their businesses to be able to read their work. It can also be good for the business, because more people will join their company if they like the work that they see on Twitter. Twitter’s accessibility makes it is so successful, and anyone looking to grow their brand should establish a base on this platform to try and succeed as a writer. This made me interested to do my own social media account so I can hopefully gain a base in the future.
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And you should definitely see if you can experiment with growing a following/interacting with them in your own Twitter project! Whether it’s Twitter or some other social media platform, gaining firsthand experience on what it takes to grow an audience (perhaps for a fake business!) can be illuminating about how people can be drawn to products and/or ensnared by them.