The Boy and Uitermark article shows the power that social media can have on how something looks. Instagram and other social media platforms have the features and filters that allow images to not directly look as they appear. From a business standpoint, this can be a great way to promote the best features of your business. Social media can make your business look more friendly, open, and can make any area look more lively for others. I believe that these filters can be a great initial step for someone to show off their brand, business, or product for others to see. The challenge will try and not make to too different from your actual product, because you will get bad reviews. It is an art to be able to use these filters effectively, and they can help your business grow.
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Yes, it’s really interesting that social media seems to sort of automatically lead to a kind of “business-ification” of social life: everything is immediately a product/brand/image to be sold.
You’re also spot on to note that social media CREATES place: Amsterdam (and other tourist spots) become actively different places than they are in the real world through the work of the users of social media.