The article that analyzed Trump’s tweets is really interesting and also concerning. I was not surprised to learn that a majority of his tweets, at least four years ago, had a negative tone, and I do not think that has changed, because from what I see, he still criticizes nearly anyone who disagrees with him. The author also noted that Trump frequently bashed the media, and again, I do not think that has changed. In a way, Trump is sort of an influencer. Many of his followers are diehard and will support him no matter what, they treat his tweets as if they are the absolute truth. By bashing the media and his opponents (and not his policies), Trump is telling his supporters that there are other more pressing issues to focus on, and he is/was perhaps trying to take the focus away from his policies, and of course, his supporters will listen and ignore his ideas.
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I really wonder whether, as you suggest, Trump is more accurately described as an influencer than as a politician. But if this is the case, what does this mean exactly?