Blog Post 11/16/2020

In the Trump piece, they address the use of the retweet button as a driver of amplification. I thought it was interesting because now Twitter has introduced a feature that asks if you’d like to add your own content before retweeting. Twitter is unique because likes and retweets are a public reflection of your agreements and disagreements, whereas Instagram are more tied to the individuals status. This use of likes and retweets on Twitter allows for attention to eventually be condensed to key characters. While there were key drivers on the far right that drove the attention Trump received, the overall attention was given by everyone, because the organic flow from retweeting to a follower seeing a retweet makes it much easier to receive attenion.